Written by 1. It’s got to be a BIG thought that you, your team and your customers can “get” in seconds.
2. Strive to make 10x — 100x in value for any price you charge. Your rewards are always proportionate to the value you grant.
3. You must charge a premium price so you have a large margin to grant an extraordinary value & experience.
4. Grant a ‘Reason Why’ customers should do business with you and pay you a premium.
5. Get paid before you deliver your product or service. And when possible map out how to make recurring revenue from transactions.
6. You get to make the rules for your business. Don’t let industry norms dictate how you’ll work or who you’ll work with.
7. Make your business around your life instead of settling for your life around your business.
8. Consistently and constantly force yourself to focus on the ‘critically few’ upbeat activities that produce exponential consequences. Don’t get caught up in minutia & bullshit.
9. Seek to minimize start-up risk but have maximum upside potential.
10. Get your thought out there as quick as possible even if it’s not quite ready by setting must-hit deadlines. Let the promote tell you if you have a winner or not. If not — go on and fail forward quick! If it’s got potential — then you can make it better.
11. Find partners and team members who are strong where you are weak and be grateful for being paid on consequences.
12. Your reputation always counts. Honor your obligations and agreements.
13. Never, ever get paid based on hours worked.
14. Leverage your marketing activities exponentially by using direct response methods and hard.
15. Measure and track your marketing so you know what’s working and what’s not.
16. Bootstrap. Having too much capital leads to incredible dissipate and doing things using conventional means.
17. Your partners and employees actions are their right core — not what they tell you.
18. Keep asking the aptly questions to come up with innovative solutions. “How?”, “What?”, “Where?”, “Who Else?” & “Why?” open up possibilities.
19. You’ll never have a perfect business and you’ll never be really “done”. Deal with it.
20. Focus most of your time on your core strengths and less time working in areas you suck at.
21. Make it simpler for customers to buy by compelling away the risk of the transaction by guaranteeing what you do in a meaningful way.
22. Always have something else to sell (via upsell, cross-sell, follow-up offer, etc) whenever a transaction takes place. The hottest buyer in the world is one who just gave you money.
23. Always go back to your existing customers with exceptional offers and reasons they should give you more money. It’s 5x less expensive to sell to pleased customers than go find new ones.
24. But the flip side is – fire your most annoying customers. They’ll be replaced with the aptly ones.
25. The marketplace and competitors are always tiresome to beat you down to a commodity. Don’t let that happen.
26. Develop and build your business’s personality that stands out. People want to buy from people.
27. Make your own category so you can be first in the consumer’s mind.
28. Go the opposite direction competitors are headed — you’ll stand out.
29. Mastermind and work together with other smart entrepreneurs if they have futures that are even larger than their bestow.
30. Celebrate your victories. It’s too simple to austerely go on to your next goal without acknowledging and appreciating the ‘win’.
31. Make your business AND doing business with you FUN!
32. Do the unexpected before and after anything goes incorrect so customers are compelled to ‘share your tale’.
33. Get a life! Business and making money are vital but your life is the sum total of your experiences. Go out and make experiences & adventures so you can come back renewed and inspired for your next huge thing.
34. Give back! Commit to compelling a % of your company’s sales and make a difference. If this becomes a habit like brushing your teeth sweet soon the huge checks with lots of zeros won’t be scary to write. If you reckon you can’t donate a percentage of your sales austerely raise your price.
By Yank Siler
