Archive for January, 2010

You’ve heard the buzz but still have some questions. Does Ezine Advertising really work?

Yes, Ezine Advertising really does work and here are 10 reasons why this form of internet marketing is so powerful and effective:

1. An Ezine is an electronic magazine or newsletter. The electronic format makes it simple to respond to your ad. A simple mouse click is much more well-located than alternative up the phone, mailing in a card, or driving to a physical store

2. The electronic format offers less potential for distraction before they turn up at your “store”. Just reckon if you send a traditional sales flyer through the mail. The customer is keen to buy but needs to drive past several other retail establishments to turn up at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever turn up! In an Ezine they click aptly from the ad into your “store” so there is less potential for loss.

3. Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be “white listed” and so won’t get caught up by spam filters.

4. Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?

5. Simple to butt ads and harvest to point audience. No matter what your butt audience there is an Ezine out there to serve it-and probably dozens to choose from!

6. No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!

7. Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.

8. Most people buy when they nominal amount expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch!

9. Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They don’t have to risk getting spellbound on the phone or in a store by an over-keen sales staff. They take comfort in knowing that one simple click can get them back out again!

10. The electronic format also makes it simple to capture more information about your prospect. You have the opportunity to at nominal amount get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once you’ve got that then you can sell, sell, sell!

In the internet business there’s a saying that goes something like “transfer is the key.” As you know in order to make sales you have to have customers. On the internet the only way to have customers is to have visitors to your web site. And how does this happen? Well it CAN happen in several ways BUT some are worthless. Let’s talk about those first…

I don’t know the most worthless is the random chance that a person will type the url to your web site. There really is no chance at all really save an act of God because why would they type something randomly? and why you? So people need to know who you are or what your product is in order to make their way to your site. In other words you need to advertise in order to make web transfer. A slightly better way is to have a link on another of your own, or somebody else’s web site. The only Conundrum is in order to get people to your site there has to be people going to those other websites which again necessitates advertising. So “transfer is the key” but advertising is the key to transfer. So lets talk about advertising now.

Internet advertising is helped, really driven by the search engines. The higher you rank on the search engine for a give entry the more people will visit your site. This is because people are bone idle and don’t want to work to find what they want to find. It also makes sense because everyone thinks that the top consequences are the most applicable to what they want, and this is the thought. So web transfer is the key, advertising is the key to web transfer, and ranking high on the search engine is the key to excellent advertising. So lets talk about search engine ranking now.

Search engine ranking is somewhat of a mystery and those who have figured out the most secrets are the best at advertising on the internet. Links to other pages is excellent, keyword relevance is excellent, and selling something that a lot of people want is excellent too. The other thing to remember is that it is pointless to get lots of people to see your page if they are not interested in what you are selling. This brings up the concept of targeted web transfer–getting people who want what you’ve got specifically to your site.

Anyway, these “gurus” who have been at it for being like to give out helpful information (at a price) and tools that make it simpler to come up with effective sales sites. This product is one of those tools that helps to bring targeted web transfer to you, making you a more effective internet seller.

How to increase website transfer?

This question is always questioned by webmasters

Everyone may know that the most targeted transfer is from search engines. But does everyone know how to get top positions for FREE ? SEO services are expensive and they often do not guarantee their promises. Offsite optimization, relevant links from other sites is the key to SEO accomplishment.

Reciprocal link exchanges have value in helping page popularity scores with the search engines. But, unless webmaster gets lucky and some of his link exchange partners turn into high powered sites, exchanging link advertisements will only take your site so far. One-way links to the site from power websites is the name of the game to place site over the top.

Some people probably tried automatic link exchange networks. And they promised webmaster will have a lot of links. Yes, it is the right. But any “link network scheme” that leaves “footprints” place the site at risk of being banned. If link is placed on “links” pages or on page that has the name of script in its name it shows search engines will not rank that site high.

But if link is placed on the page relevant to the keyword webmaster wish to get excellent rankings in search engines on the position of the page will raise. There are two ways to get this effect. For example webmaster has a travel website and has page about travelling in Florida. He want to be in top 10 by keyword “florida travel” What should he do ?

One way.

He starts searching for potential partners with relevant sites all over the internet, artificial non-effective link exchange networks, reciprocal links or he buys links. What does he get ? He gets no or modest increase of his site’s position or his position increased but he spent a lot of money.

Another way

Webmaster searches LinkWizard database and find pages about Florida. Then sends another webmaster request to exchange links on relevant content pages. Anothert webmaster agrees because he also interested in relevant links. What next? Link is on relevant page of partner’s site. What does webmaster get? His position raise by keyword “florida travel” and he is pleased.

Here are benefits webmaster will receive from LinkWizard automatic  link exchange service:

1. LinkWizard will save webmaster money by helping webmasters communicate directly about links on each other’s site and content pages. By using database, webmaster can be assured that he is getting the best value for his site because he gets links from pages that are on the same topic as his site.

2. He will find large portals with many pages in our database. Each page has point topic. Webmaster can brilliant page that exactly matches his site topic. Links from such pages are the only links that search engines LOVE.

3. Webmaster can choose link text for each point content page. He may choose keyword that he want to be listed in search engine as link text on and place it on the content page which is optimized by this keyword. Raising of he position by this keyword is cast iron.

4. This service is FREE. Webmaster do not need to buy links from webmasters, text link auctions, text link brokers.

5. Everything is done automatically. He do not need to e-mail webmasters, question them on which pages you want to place your link on and wait for their answer for weeks.

6. There is no one “footprint” to search engines. Other link exchange networks leave a lot of “footprints” .For example sites can use the same visible script, links can be placed on “links” page. If search engines find “footprint” of link exchange network they will not rank high your website. With LinkWizard webmaster have none of this. All links are placed only in mid-paragraph of relevant content pages. This way of linking without any visible “footprints” has fantastic effect for search engines!